THE Travel On CAMPAIGN was built to meet travelers everywhere they move from airport terminals to in-flight moments. Through the Citi / AAdvantage Globe card, the campaign highlights the full journey of travel.
CLT
Charlotte Douglas International Airport
Traveling to the Gate Backlit Spectacular
Traveling to the Gate Backlit Spectacular
DFW
Dallas Fort Worth International Airport
Traveling to the Gate: Platform Banner
Traveling to the Gate: Platform Banner
Traveling to the Gate: Banners and Escalator Wraps
Traveling to the Gate: Banners and Escalator Wraps
Escalator Wraps
LGA
LaGuardia Airport
Check In - Teardrop
Our team executed 1000+ OOH placements across 10 airports, created an in-flight video reaching 275M+ American Airlines passengers annually, and even extended the experience to branded napkins. Because when it comes to travel hustle, we know the airport grind all too well.
Team:
Creative Director: Michelle Underwood
Copywriter: Dan Shearer
Role: Jr. Art Director
Senior Art Director:
Leslie Johnson
Studio Collab: Havas Pop