We all know and love Babybel, the iconic, snackable cheese wrapped in wax. I had the opportunity to help bring its playful storytelling to life beyond the peel. Through social media, OOH, and OLVs, we used the brand’s bubbly characters to highlight relatable, and delightfully cheesy moments to the U.S audience. Delivering the right bite of fun, flavor and protein, wherever you go.