LIVE LA VIDA PÍNA
Where did the Piña Colada come from? We traced the Piña Colada back to its roots, Puerto Rico, 1954, when bartender Ramón 'Monchito' Marrero first mixed it at the Caribe Hilton. To honor its tropical birthplace, we created a social campaign that brings that same island spirit to life, with a refreshing Hilton twist.
LOOK AND FEEL
SOCIAL
@hiltonhotels
Animated Backstory
29.K VIEWS
Live La Vida Piña
27.9K VIEWS
We Asked You Answered
9.1K VIEWS
Piña Colada Recipe
8.3K VIEWS
Role: Jr. Art Director
Team:
Creative Director: Stacy Burghardt
Copywriter: Peter Cevallos
Studio Collab: Breakfast for Dinner Creative Production Studio
Producer: Nicole Schiavo
Editor: Matt Glover