LIVE LA VIDA PÍNA

Where did the Piña Colada come from? We traced the Piña Colada back to its roots, Puerto Rico, 1954, when bartender Ramón 'Monchito' Marrero first mixed it at the Caribe Hilton. To honor its tropical birthplace, we created a social campaign that brings that same island spirit to life, with a refreshing Hilton twist.

LOOK AND FEEL

SOCIAL

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Team:
Creative Director:
Stacy Burghardt
Copywriter:
Peter Cevallos

Role: Jr. Art Director


Producer:
Nicole Schiavo
Editor: Matt Glover


Studio Collab:
Breakfast for Dinner Creative Production Studio

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