Babybel x timbaland
Babybel did its first-ever music collab with Timbaland and we turned the brand jingle, “I’m Your Baby,” into legit pop and EDM remixes.
But the fun part? We pressed them onto collectible 3-inch mini vinyl records.
Like… itty bitty records.
It was kind of this “smallest drop, biggest producer” energy.
Proof that something mini can still make major noise.
REMIXES
click to listen
SOCIAL
@babybelus
Spotify drop
3.3 MILLION VIEWS
Drop Date
10.6K VIEWS
Collab teaser
10.8 MILLION VIEWS
*EXTRA* Mini Platinum Record
1.5K VIEWS
The hype
Babybel Wax Tracks showed me the thrill of working on bold, culture-first collaborations while creating content that still stayed true to the brand. It was proof that a beloved, playful snack can tap into music and remix culture without losing what makes it iconic.
“I’m your baby, Babybel” ✨
Role: Jr. Art Director
Team:
Creative Director: Stacy Burghardt
Copywriter: Audrey Hansa
Producer: Timbaland
Editor: Matt Glover